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Steel Horse Holdings, Inc. (“Holdings”) was a holding company for subsidiaries engaged in the design, manufacturing and distribution of automotive parts and accessories.
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Steel Horse Automotive was the second largest manufacturer and marketer of light truck accessories for both the OEM and automotive aftermarket.
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Professionals of M&A Capital were hired to conduct a marketing process that sought to identify, educate and negotiate the most qualified financial and strategic buyers.
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To maximize value, an auction process was managed between buyers interested in Holdings in its entirety and those who were interested in the individual subsidiaries. It was determined that a sale of Steel Horse, separate from Nifty Products, would maximize Holding’s value.